What is digital strategy ?

Digital strategy is the set of decisions taken regarding the actions to be carried out online in order to facilitate the communication of your business. These decisions are about:

Your target audience, which will be defined in the process. I will be looking at your audience closely. Who are these people in “real” life? What kind of work they do? What are their hobbies? What do they eat? etc… I will answer all of the questions that will allow me to better know your target and therefore inform me on how to communicate with them. Which brings us to content!

The editorial and visual content, its location, its timing. My knowledge of your audience will dictate (partly) the type of content to create and use in the beginning as well as the platforms/networks to communicate on.

What you need to know

While it is important to have asked all the right questions beforehand and to have defined a complete strategy, the strategy is not a fixed plan and interactions with the community or happening in the news will force certain spontaneity and tweaks to the initial plan. Hence the importance of community management.

Social Media

To set the record straight, when we talk about digital strategy in 2017, we mainly refer to communication on social networks. Of course email marketing and blogging are part of it but social media has now taken so much of the space we call “online” that it is almost a synonym!

Today, not being on social networks, would only put your business (as small as it is) to a disadvantage with competition. You must ensure its reputation. Moreover, search engines index content from social networks, so it would be a shame to be deprived of such virality. Or worse, to not be there to respond to bad publicity if and when it happens (And it can happen quickly!)

Social networks allow for a more immediate and intimate link between your business and its community. If the content people find on your pages and profiles answers their questions, if it informs or is useful, if it creates an emotion, it is very possible that over time these fans, these followers become clients and advocates for your brand and your business.

SUPPORT MODE

If I have the expertise in developing strategy, you remain the expert in your field and your sector. The idea in this service model, is that as you are the expert, you produce the raw material (the content). With my help and over time, I will give you the basic reflexes to have (take a picture of a team lunch, ask a client if he wants to participate in the development of a case study gather all of the presentations on hand, signal the arrival of a new product etc …). In parallel, I will collect, process and program content for your online communication. I will lead the operations and report the results at a steady pace in order to improve them. I will come to your offices at regular intervals (defined with you), to collect information and to take stock of the latest news which could be relevant communication material.

I want a quote

SUPPORTMODE

If I have the expertise in developing strategy, you remain the expert in your field and your sector. The idea in this service model, is that as you are the expert, you produce the raw material (the content). With my help and over time, I will give you the basic reflexes to have (take a picture of a team lunch, ask a client if he wants to participate in the development of a case study gather all of the presentations on hand, signal the arrival of a new product etc …). In parallel, I will collect, process and program content for your online communication. I will lead the operations and report the results at a steady pace in order to improve them. I will come to your offices at regular intervals (defined with you), to collect information and to take stock of the latest news which could be relevant communication material.

I want a quote

OUTSOURCED MODE

Strategic thinking

Analysis, planning and presentation of the strategic lines and of the action plan (tool selection, editorial line, ...).

Implementation

Implementation of communication actions (approved by you) and management of the project throughout the timeframe announced.

Performance Monitoring

Throughout the campaign, I will track the results of the various communication actions and/or web marketing. I will send you a report to inform on progress, will advise, and continuously optimize all of the actions in place to ensure the desired impact is achieved.

I want a quote

OUTSOURCEDMODE

Strategic thinking

Analysis, planning and presentation of the strategic lines and of the action plan (tool selection, editorial line, ...).

Implementation

Implementation of communication actions (approved by you) and management of the project throughout the timeframe announced.

Performance Monitoring

Throughout the campaign, I will track the results of the various communication actions and/or web marketing. I will send you a report to inform on progress, will advise, and continuously optimize all of the actions in place to ensure the desired impact is achieved.

I want a quote

Freelancer in digital marketing based in Paris, France. Soviral Marketing Consulting specializes in small business marketing. I offer services in online marketing: Community Management, Digital Strategy, Social Media Marketing, Facebook Advertising, Google AdWords and provide Training and Assisted Learning services for entrepreneurs, small business owners, startup businesses.

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